Imagine opening up your site’s analytics and you see low page views and a low bounce rates. You go check out those page views and sure enough, your pages average a low 2% bounce rate.
Yet when you go to check your analytics, you notice it comes from Google search. You have no idea why this is and how to fix it.
That’s what it’s like to be blind to the difference when comparing content SEO vs technical SEO. Keep reading to learn more about these types of SEO.
Comparing Content SEO and Technical SEO
Content SEO and Technical SEO are two important components of SEO that work hand in hand to improve a website’s visibility and ranking on search engine results pages. The main difference between the two lies in their approach.
Content SEO focuses on creating high-quality, relevant, and engaging content that attracts and retains users. On the other hand, Technical SEO deals with the technical aspects of a website to ensure that search engines can crawl and index the website. Both are essential to maximize the benefits of SEO.
What Does Content SEO Focus On?
There are several important, content-related, areas that Content SEO focuses on. Here are some examples:
Keyword Research
Content SEO starts with doing a lot of research on keywords. Use these keywords in a planned way in your content to help search engines find them.
Quality Content
Here, the focus is on creating great content that teaches, entertains, or helps your audience with their problems. Better content is more likely to get natural backlinks, shares, and interactions, all of which help it rank higher.
User Experience
The user experience is important. Make sure your content is easy to read, and easy to navigate. This will not only please your visitors, but it will help your site rank higher on Google.
On-Page Optimization
As part of content SEO, you need to make changes to things like title tags, meta descriptions, header tags, and image alt text. This makes your content better for search engines by giving them useful information about it.
What Does Technical SEO Focus On?
Technical SEO focuses on the backend of a website. Experts like KeyStarAgency can make sure this works for your website, but here are a few things you can check:
Site Speed
An important part of Technical SEO is how fast your website loads. People are less likely to stay on a page that takes a long time to load.
Crawlability
Technical SEO ensures that the website is structured and coded in a way that search engine bots can crawl and index the content. There should be no problems like blocked pages, broken links, or duplicate content.
XML Sitemaps
XML sitemaps help search engines crawl and index a website’s content more efficiently. Search engines can better understand your site’s structure and decide which pages to index when you have this.
Mobile Friendliness
Technical SEO includes making your site mobile-friendly. A website that is mobile-friendly not only provides a better user experience but also boosts its ranking in search engine results.
Understanding Content SEO vs Technical SEO
Understanding the difference between content SEO vs technical SEO is crucial for optimizing your website and driving more traffic. While both play important roles in improving your search engine ranking, it’s important to focus on a balanced approach to see the best results.
Don’t neglect either aspect and consider seeking professional help to ensure your website is optimized for success. Take your SEO strategy to the next level today!
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