The Top Ecommerce SEO Tools for Small Businesses on a Budget

ecommerce seo tools

SEO or Search Engine Optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). It involves various techniques and strategies to improve your website’s visibility, traffic, and ultimately conversions.

For small businesses with limited resources, investing in expensive SEO tools may not be feasible. But that doesn’t mean they can’t benefit from the power of SEO.

In this article, we will explore the top ecommerce SEO tools that are budget-friendly and perfect for small businesses. Read on.

Google Analytics

Google Analytics is a must-have tool for any website, especially for e-commerce businesses. It provides valuable insights into your website’s traffic, user behavior, and conversions. With Google Analytics, you can track the effectiveness of your SEO efforts to improve your website’s performance.

The best part? Google Analytics is completely free! You can also integrate it with other tools like Google Search Console for even more detailed data.

Google Search Console

Google Search Console is another free tool from Google that helps you monitor and maintain your website’s presence in the SERPs. It provides information on how Google sees your website, including any indexing issues, search queries that bring traffic to your site, and backlinks.

With Google Search Console, you can also submit sitemaps, request a re-index of your pages, and fix any errors or issues that may be affecting your website’s performance. It’s a valuable tool for e-commerce businesses to ensure their website is optimized for search engines.


SEMrush is an all-in-one SEO tool that offers a wide range of features to improve your website’s SEO. With SEMrush, you can conduct keyword research, track your rankings, analyze your competitors, and audit your website for any technical issues.

Although it’s not a free tool, SEMrush offers a 7-day free trial that allows you to test out its features. After the trial period ends, you can choose from their affordable pricing plans starting at $99 per month.


Ahrefs is another popular SEO tool used by many e-commerce businesses. With Ahrefs, you can also track your competitors’ rankings and see what keywords they are ranking for.

They offer a 7-day trial for only $7, making it an affordable option for small businesses to test out their features. After the trial period ends, their pricing plans start at $99 per month.

Moz Pro

Moz Pro is a comprehensive SEO tool that offers keyword research, site audits, rank tracking, and backlink analysis. It also has a unique feature called Page Optimization Score that provides recommendations on how to improve your page’s SEO performance.

Moz Pro offers a 30-day free trial and pricing plans start at $99 per month. It’s a great tool for small businesses looking to improve their website’s SEO.


Ubersuggest is a free keyword research tool that provides data on search volume, competition, and cost-per-click (CPC). It also offers keyword suggestions based on your seed keyword and allows you to track your rankings for specific keywords. It’s a great tool for small businesses on a tight budget.


AnswerThePublic is a unique keyword research tool that provides keyword suggestions in the form of questions, prepositions, and comparisons. This can help you identify long-tail keywords and create content that answers your target audience’s questions. The free version of AnswerThePublic allows you to make three searches per day, but their pro version starts at only $99 per month.

Screaming Frog

Screaming Frog is a website crawler that allows you to audit your website for SEO issues. It provides data on broken links, duplicate content, missing meta descriptions, and other technical SEO problems.

The free version of Screaming Frog allows you to crawl up to 500 URLs, but their paid version starts at only £149 per year. It’s a valuable tool for small businesses to ensure their website is optimized for search engines.

Yoast SEO

If your e-commerce website is built on WordPress, then Yoast SEO is a must-have plugin. It helps you optimize your content for search engines by providing real-time feedback and recommendations based on best SEO practices. The basic version of Yoast SEO is free, but they also offer a premium version with more advanced features starting at $89 per year.

Uptime Robot

Uptime Robot is a website monitoring tool that alerts you when your website goes down. Search engines penalize websites that have frequent downtime, so it’s essential to keep an eye on your site’s uptime. The free version of Uptime Robot allows you to monitor up to 50 monitors, but their premium plans start at only $4.5 per month.


KWFinder is a powerful keyword research tool that helps you find long-tail keywords with low SEO difficulty. It also provides a SERP overview and detailed information about every keyword, including search volume, trend, cost-per-click, and more.

Though it is a paid tool, KWFinder offers a free 10-day trial and affordable packages. This makes it a fantastic choice for small e-commerce businesses on a budget.


SERanking is another versatile SEO tool packing a punch with its rank tracking, website audit, backlink monitoring, and on-page SEO checker.

It offers a customizable plan, allowing small businesses to select and pay only for the features they need. With flexible pricing and a 14-day free trial, SERanking can be a cost-effective ecommerce SEO toolkit.


Xigen is a useful tool that focuses on providing SEO solutions specifically tailored for e-commerce businesses. It operates on the premise that every e-commerce business is unique and therefore requires a bespoke SEO strategy to achieve its specific goals. Xigen offers a range of services, including:

  • technical SEO
  • link building
  • SEO audits
  • competitor analysis

What sets Xigen apart is the emphasis on data-driven decision-making, using real-time analytics to continuously optimize strategies and improve performance. View ecommerce specialists to get more SEO tool recommendations.

Use These Ecommerce SEO Tools Today

In conclusion, these are the top ecommerce SEO tools that can help small businesses improve their website’s performance without breaking the bank. By utilizing these tools, you can optimize your website for search engines and drive more traffic and conversions. So, don’t let a limited budget hold you back from utilizing the power of SEO for your e-commerce business.

Try out these budget-friendly tools and see the difference they can make for your website’s ranking and visibility in the SERPs. So, why wait? Start implementing these tools today and take your e-commerce business to new heights!

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